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SanDisk 32GB MicroSDHC Card (SDSDQ-032G-A11M, US Retail Package) http://ping.fm/rKBER

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Cheap and Easy! Clothes Dryer Repair (Cheap and Easy! Appliance Repair Series) (Emley, Douglas. Cheap and Easy!,) http://ping.fm/UiRdB

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Maytag : MEC7430WB 30 Smoothtop Electric Cooktop with 4 Radiant Elements http://ping.fm/x7px7

GE Profile : PP975BMBB 36 Electric Cooktop – Black http://ping.fm/inwxu

Canon EOS Rebel XTi http://ping.fm/YI5SE

Koblenz The Cleaning Machine Floor Polisher 2-Speed – P820A http://ping.fm/pt6WG

7″ White Mini Laptop Notebook Netbook UMPC PC Windows CE WiFi LAN 3 USB 2.0 Ports SD card reader http://ping.fm/Z3DhS

Koblenz LCK 50 Compact Portable Washing Machine http://ping.fm/YuGVp

Vtech Kidizoom Camera http://ping.fm/5yYHV

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New Xantrex Statpower Prosine 2.0 Hardwire http://ping.fm/locqv

Ramblewood high efficiency 2 burner gas cooktop(Natural Gas), GCT2-53CN http://ping.fm/TnLO7

PYLE PRO PT260A 200 Watt 2 Channel Home Stereo Receiver w/AM FM Tuner http://ping.fm/N7NYP

Electrolux EWFLS65ITS 4.7 cu. ft. Front Load Steam Washer – Wave-Touch Control Turquoise Sky http://ping.fm/MATEQ

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Canon EOS Rebel GII 35mm Film SLR Camera Kit w/ EF 35-80mm Lens http://ping.fm/B5bE0

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Western Digital 1 TB Caviar Green SATA II 64 MB Cache Bulk/OEM Desktop Hard Drive WD10EARS http://ping.fm/bX37S

LG WM3875HVCA 27 4.8 cu. Ft. Front-Load Washer – Graphite Steel http://ping.fm/1QmhY

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Whirlpool FRIGIDAIRE REFRIGERATOR & FREEZER REPAIR MANUAL – 677969 http://ping.fm/Dr0WC

Maytag MVWC200XW MVWC200XW Top Load Washer http://ping.fm/9ZjUg

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LG WM3455HS 24 Front Load Compact Washer/Dryer Combo , 2.7 cu. ft. Capacity – Silver http://ping.fm/WKHDM

Don’t Touch That Dial http://ping.fm/nuqUd

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Master Appliance 10064 Dual Wall Flexible Shrink Tubing with Adhesive Lining, 18 Items, 48-Piece http://gadgetreviews.site11.com/master-appliance-10064-dual-wall-flexible-shrink-tubing-with-adhesive-lining-18-items-48-piece/

KitchenAid KHB300WH Hand Blender, White http://gadgetreviews.site11.com/kitchenaid-khb300wh-hand-blender-white/

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Maytag CWG3600AAS 24 Single Gas Wall Oven Stainless Steel http://gadgetreviews.site11.com/maytag-cwg3600aas-24-single-gas-wall-oven-stainless-steel/

Speed Queen Washer / Washing Machine Water Valve 34963P / 34963 http://gadgetreviews.site11.com/speed-queen-washer-washing-machine-water-valve-34963p-34963/

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Maytag Washer Wax Motor 12002535 NEW 22002119 22002403 http://gadgetreviews.site11.com/maytag-washer-wax-motor-12002535-new-22002119-22002403/

Amana 9,000-BTU Portable Air Conditioner – AP095R http://gadgetreviews.site11.com/amana-9000-btu-portable-air-conditioner-ap095r/

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GE Profile : PP989DNBB 30 Electric Cooktop, Downdraft, Smoothtop – Black http://gadgetreviews.site11.com/ge-profile-pp989dnbb-30-electric-cooktop-downdraft-smoothtop-black/

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Western Digital 160 GB Caviar Blue 100 Mb/s 7200 RPM 8 MB Cache Bulk/OEM Desktop Hard Drive – WD1600AAJB http://gadgetreviews.site11.com/western-digital-160-gb-caviar-blue-100-mbs-7200-rpm-8-mb-cache-bulkoem-desktop-hard-drive-wd1600aajb/

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VIZIO VHT510 5.1 Surround Sound Home Theater with Wireless Subwoofer (Black) http://gadgetreviews.site11.com/vizio-vht510-5-1-surround-sound-home-theater-with-wireless-subwoofer-black/

Haier Ventless Front Load Washer / Dryer Combo – 13 lb. Capacity http://gadgetreviews.site11.com/haier-ventless-front-load-washer-dryer-combo-13-lb-capacity/

GE WB03T10284 Stainless Steel Burner Knob for Stove Reviews http://gadgetreviews.site11.com/ge-wb03t10284-stainless-steel-burner-knob-for-stove-reviews/

Frigidaire FFHS2611LS 36 26 cu. ft. Side by Side Refrigerator – Stainless Steel http://gadgetreviews.site11.com/frigidaire-ffhs2611ls-36-26-cu-ft-side-by-side-refrigerator-stainless-steel/

Canon PowerShot ELPH 100 HS 12.1 MP CMOS Digital Camera with 4X Optical Zoom (Silver) http://gadgetreviews.site11.com/canon-powershot-elph-100-hs-12-1-mp-cmos-digital-camera-with-4x-optical-zoom-silver/

Nikon COOLPIX L120 14.1 MP Digital Camera with 21x Nikkor Wide-Angle Optical Zoom Lens and 3-Inch LCD (Black) Revie... http://gadgetreviews.site11.com/nikon-coolpix-l120-14-1-mp-digital-camera-with-21x-nikkor-wide-angle-optical-zoom-lens-and-3-inch-lcd-black-reviews/

Optoma HD20 High Definition 1080p DLP Home Theater Projector (Grey) Reviews http://gadgetreviews.site11.com/optoma-hd20-high-definition-1080p-dlp-home-theater-projector-grey-reviews/

Samsung WF330ANW 4.3 cu. Ft. High Efficiency Front-Load Washer – White http://gadgetreviews.site11.com/samsung-wf330anw-4-3-cu-ft-high-efficiency-front-load-washer-white/

Amzer Silicone Skin Jelly Case for HTC Aria (Black ) http://gadgetreviews.site11.com/amzer-silicone-skin-jelly-case-for-htc-aria-black/

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Maytag : MEDC400VW 7 cu. ft. Dryer – White http://gadgetreviews.site11.com/maytag-medc400vw-7-cu-ft-dryer-white/

Frigidaire Refrigerator Repair Video Reviews http://gadgetreviews.site11.com/frigidaire-refrigerator-repair-video-reviews/

Canon NB-2LH Rechargeable Battery Pack for Rebel XT/XTi Digital SLR Cameras and VIXIA HV Series and ZR Series Camco... http://gadgetreviews.site11.com/canon-nb-2lh-rechargeable-battery-pack-for-rebel-xtxti-digital-slr-cameras-and-vixia-hv-series-and-zr-series-camcorders-retail-package/

Maytag Washer Belt Set 211125 211124 12112425 http://gadgetreviews.site11.com/maytag-washer-belt-set-211125-211124-12112425/

SanDisk 64GB Ultra Secure Digital High Capacity, SDXC, Memory Card, 15MB/Sec Read/Write Speed http://gadgetreviews.site11.com/sandisk-64gb-ultra-secure-digital-high-capacity-sdxc-memory-card-15mbsec-readwrite-speed/

Logitech Z-640 6 Speaker Surround Sound System http://gadgetreviews.site11.com/logitech-z-640-6-speaker-surround-sound-system/

Floodstop Washing Machine Valve Shutoff Kit http://gadgetreviews.site11.com/floodstop-washing-machine-valve-shutoff-kit/

Hitachi LifeStudio Mobile 320GB USB 2.0 Portable External Hard Drive 0S02690 (Graphite) Reviews http://gadgetreviews.site11.com/hitachi-lifestudio-mobile-320gb-usb-2-0-portable-external-hard-drive-0s02690-graphite-reviews/

Vivitar 285HV Auto Professional Flash http://gadgetreviews.site11.com/vivitar-285hv-auto-professional-flash/

Whirlpool : ED5KVEXVQ 25 cu. ft. Side-by-Side Refrigerator – White http://gadgetreviews.site11.com/whirlpool-ed5kvexvq-25-cu-ft-side-by-side-refrigerator-white/

Pioneer VSX-521-K 5.1 Home Theater Receiver, Glossy Black http://gadgetreviews.site11.com/pioneer-vsx-521-k-5-1-home-theater-receiver-glossy-black/

Silent Feet – Anti-Vibration Pads for Washing Machines and Dryers Reviews http://gadgetreviews.site11.com/silent-feet-anti-vibration-pads-for-washing-machines-and-dryers-reviews/

Maytag Dryer Lint Screen / Filter / Trap 33002970 Reviews http://gadgetreviews.site11.com/maytag-dryer-lint-screen-filter-trap-33002970-reviews/

Samsung : WF328AAR 4.0 cu. ft. Front Load Washer – Tango Red http://gadgetreviews.site11.com/samsung-wf328aar-4-0-cu-ft-front-load-washer-tango-red/

Whirlpool Electric Dryer Heating Element 279838 Reviews http://gadgetreviews.site11.com/whirlpool-electric-dryer-heating-element-279838-reviews/

Sandisk 32GB MicroSDHC Micro SD Card with MicroSD to SD adapter & Mobilemate Reader http://gadgetreviews.site11.com/sandisk-32gb-microsdhc-micro-sd-card-with-microsd-to-sd-adapter-mobilemate-reader/

Safety 1st Multi-Purpose Appliance Latch http://gadgetreviews.site11.com/safety-1st-multi-purpose-appliance-latch/

Maytag Performance Series MHWE950WW 27 4.5 cu. Ft. Front-Load Washer – White http://gadgetreviews.site11.com/maytag-performance-series-mhwe950ww-27-4-5-cu-ft-front-load-washer-white/

Sony MHCEC709iP Mini Hi-Fi Shelf System http://gadgetreviews.site11.com/sony-mhcec709ip-mini-hi-fi-shelf-system/

MAYTAG AMANA Speed Queen Washer / Washing Machine Replacement Belt for 28808 http://gadgetreviews.site11.com/maytag-amana-speed-queen-washer-washing-machine-replacement-belt-for-28808/

LG : WM2010CW 27 Front-Load Washer with 3.5 cu. ft. Capacity White http://gadgetreviews.site11.com/lg-wm2010cw-27-front-load-washer-with-3-5-cu-ft-capacity-white/

Whirlpool WFW9150WW 27 4 cu. Ft. Front Load Washer – White http://gadgetreviews.site11.com/whirlpool-wfw9150ww-27-4-cu-ft-front-load-washer-white/

Kodak Zi6 HD Pocket Video Camera http://gadgetreviews.site11.com/kodak-zi6-hd-pocket-video-camera/

Stansport Propane Appliance to Distribution Post (5-Feet) Reviews http://gadgetreviews.site11.com/stansport-propane-appliance-to-distribution-post-5-feet-reviews/

Iomega eGo 1TB USB 2.0 FireWire 800 Desktop External Hard Drive Mac Edition – 34794 http://gadgetreviews.site11.com/iomega-ego-1tb-usb-2-0-firewire-800-desktop-external-hard-drive-mac-edition-34794/

Samsung Electronics HT-D6730W Home Theater System http://gadgetreviews.site11.com/samsung-electronics-ht-d6730w-home-theater-system/

Vtech Kidizoom Camera – Pink http://gadgetreviews.site11.com/vtech-kidizoom-camera-pink/

Cheap and Easy! Maytag Washer Repair (Cheap and Easy! Appliance Repair Series) (Cheap & Easy! Appliance Repair Seri... http://gadgetreviews.site11.com/cheap-and-easy-maytag-washer-repair-cheap-and-easy-appliance-repair-series-cheap-easy-appliance-repair-series/

Seagate GoFlex Satellite Mobile Wireless Storage STBF500101-Black http://gadgetreviews.site11.com/seagate-goflex-satellite-mobile-wireless-storage-stbf500101-black/

GE GTDP300 White Gas Dryer http://gadgetreviews.site11.com/ge-gtdp300-white-gas-dryer/

Palm Pixi Touchstone Cover (Cover) http://gadgetreviews.site11.com/palm-pixi-touchstone-cover-cover/

Master Appliance 35016 3-1/2-Inch Master Proheat Spreader Attachment http://gadgetreviews.site11.com/master-appliance-35016-3-12-inch-master-proheat-spreader-attachment/

Frigidaire : FFEC3024LB 30 Electric Cooktop, 4 Cooking Zones – Black http://gadgetreviews.site11.com/frigidaire-ffec3024lb-30-electric-cooktop-4-cooking-zones-black/

LG WM2140CW WM2140CW Front Load Washer Reviews http://gadgetreviews.site11.com/lg-wm2140cw-wm2140cw-front-load-washer-reviews/

Samsung Galaxy Tab (AT&T) Reviews http://gadgetreviews.site11.com/samsung-galaxy-tab-att-reviews/

Microwave Oven Repair http://gadgetreviews.site11.com/microwave-oven-repair/

Dual XR4110 AM/FM USB/SD/3.5-mm Mechless Receiver (Gray) http://gadgetreviews.site11.com/dual-xr4110-amfm-usbsd3-5-mm-mechless-receiver-gray/

LG : WSTK1 Washer/Dryer Stacking Kit – White http://gadgetreviews.site11.com/lg-wstk1-washerdryer-stacking-kit-white/

Canon EOS Rebel XS (a.k.a. 1000D) SLR Digital Camera Kit (Black) http://gadgetreviews.site11.com/canon-eos-rebel-xs-a-k-a-1000d-slr-digital-camera-kit-black/

BOSCH Vision Washer/Dryer Laundry Pedestal with Storage Drawer – Reviews http://gadgetreviews.site11.com/bosch-vision-washerdryer-laundry-pedestal-with-storage-drawer-reviews/

Western Digital My Book Live 2 TB Home Network Attached Storage Drive http://gadgetreviews.site11.com/western-digital-my-book-live-2-tb-home-network-attached-storage-drive/

How to Buy a Car: The Great Little Guide to a Great Big Discount http://gadgetreviews.site11.com/how-to-buy-a-car-the-great-little-guide-to-a-great-big-discount/

Haier HDC1804TW 4-Place-Setting Tabletop Dishwasher http://gadgetreviews.site11.com/haier-hdc1804tw-4-place-setting-tabletop-dishwasher/

Home Theater (1-year auto-renewal) http://gadgetreviews.site11.com/home-theater-1-year-auto-renewal/

Smelly Washer Washer Cleaner, 12-Ounce http://gadgetreviews.site11.com/smelly-washer-washer-cleaner-12-ounce/

Canon EOS Rebel XS – Digital camera – SLR – 10.1 Mpix – body only – supported memory: SD, SDHC – black ... http://gadgetreviews.site11.com/canon-eos-rebel-xs-digital-camera-slr-10-1-mpix-body-only-supported-memory-sd-sdhc-black-reviews/

Victorio VKP1013 Round Three-Tray Kitchen Seed Sprouter http://gadgetreviews.site11.com/victorio-vkp1013-round-three-tray-kitchen-seed-sprouter/

SanDisk Cruzer 8 GB USB 2.0 Flash Drive SDCZ36-008G-A11 Reviews http://gadgetreviews.site11.com/sandisk-cruzer-8-gb-usb-2-0-flash-drive-sdcz36-008g-a11-reviews/

LG : DLE2301R 27 Electric Dryer with 7.3 cu. ft. Capacity Wild Cherry Red http://gadgetreviews.site11.com/lg-dle2301r-27-electric-dryer-with-7-3-cu-ft-capacity-wild-cherry-red/

Klipsch IMAGE S4 In-Ear Enhanced Bass Noise-Isolating Headphones http://gadgetreviews.site11.com/klipsch-image-s4-in-ear-enhanced-bass-noise-isolating-headphones/

Repair-Master For– Microwave Ovens and Ranges (Master Publications, No. 3050) Reviews http://gadgetreviews.site11.com/repair-master-for-microwave-ovens-and-ranges-master-publications-no-3050-reviews/

Maytag Dryer Repair, Maytag Dryer Repair video http://ping.fm/NqoYg

Samsung : WF448AAP 4.5 cu. ft. Steam Front Load Washer – Stainless Platinum http://ping.fm/jmwCd

Above All Forearm Forklift Lifting and Moving Straps, Orange Reviews http://ping.fm/cgFLz

GE WB44T10011 Electric Oven Bake Element http://ping.fm/bEB4M

PC Video Camera Sales Explode In November.(Industry Trend or Event): An article from: EDP Weekly’s IT Monitor http://ping.fm/LawlV

Maytag washer repair, Maytag washer repair manual DVD video http://ping.fm/FpcUH

Thor APEX Stackable Washer and Ventless Dryer http://ping.fm/FIV1H

GE Profile CleanDesign : PHP900DMBB 30 Induction Cooktop, 4 Induction Elements – Black http://ping.fm/ZGJKv

Sunpentown IM-101 Portable Ice Maker with LCD http://ping.fm/u8R7h

Frigidaire : FGB24L2EC 24 Single Gas Wall Oven – Stainless Steel http://ping.fm/UkpsV

Case Logic TBC-302 Ultra Compact Camera Case with Storage (Black) Reviews http://ping.fm/HwLHR

25K BTU GAS STOVE DUAL FUEL Reviews http://ping.fm/FM80p

Sony BRAVIA DAV-DZ170 Home Theater System http://ping.fm/zZrSS

Olympus 228180 VG-120 Digital Camera (Black) http://ping.fm/yWDU7

LG WT5101HW 27 5.2 cu. Ft. Top Load Washer – White Reviews http://ping.fm/IhVTU

Dell Inspiron Duo Convertible Tablet with Intel Dual Core 1.5GHz, 10.1″ Multi-touch Screen with WebCam, 2GB DDR3 ... http://ping.fm/mekQ5

GE Spacemaker : WSM2480DWW 24 Gas Laundry Center – Stacked Washer Dryer – White http://ping.fm/7XzJn

Whirlpool LTE5243DQ 24-Inch Thin-Twin Stacked Washer/Dryer Electric Laundry Center http://ping.fm/NrOrV

Sanyo EM-Z2100GS Microwave Oven with Built-In Grill, Black and Stainless Steel http://ping.fm/7mXXD

Onkyo TX-SR308 5.1-Channel Home Theater Receiver (Black) http://ping.fm/TLnrP

Haier HWD1000 Front-Load 1.7-Cubic-Foot Washer/Dryer Combo http://ping.fm/HGj8M

Kingston 8 GB microSDHC Class 4 Flash Memory Card SDC4/8GB Reviews http://ping.fm/5I2kq

Amzer Silicone Skin Jelly Case for Motorola DROID PRO XT610 – Green http://ping.fm/nPJ7X

Canon XL1S MiniDV Digital Camcorder http://ping.fm/qy5QB

Maytag MVWC400XW MVWC400XW Top Load Washer http://ping.fm/GdCux

Shoulder Dolly LD1000 2-Person Lifting and Moving System Reviews http://ping.fm/xe42S

Frigidaire FFET3025LS 30 Double Electric Wall Oven – Stainless Steel http://ping.fm/dHSzu

Case Logic EHDC-101 Hard Shell 2.5-Inch Portable Hard Drive Case (EHDC-101Blue) http://ping.fm/9Z3R7

Samsung Galaxy Tab Silicone Protective Cover Case – Black http://ping.fm/DLIpP

Canon Digital Rebel XSi 12.2 MP Digital SLR Camera with EF-S 18-55mm f/3.5-5.6 IS Lens (Black) Reviews http://ping.fm/Nj3KZ

Maytag Maxima EcoConserve MHW6000XW 27 Front-Load Washer with 4.3 cu. ft. Capacity – White http://ping.fm/TboiO

Max Burton 6000 1800-Watt Portable Induction Cooktop http://ping.fm/zICnC

Haier RDE350AW 6-1/2 Cubic Feet Electric Dryer, White http://ping.fm/YtjSH

GE JRP28BJBB 24 2.7 cu. Ft. Double Electric Wall Ovens – Black Reviews http://ping.fm/o7aAs

24″ Electric Wall Oven in Black or White Color: Black http://ping.fm/tiBYL

Canon PowerShot SD1300IS 12.1 MP Digital Camera with 4x Wide Angle Optical Image Stabilized Zoom and 2.7-Inch LCD (... http://ping.fm/6EjxA

KitchenAid Architect Series II : KFGS306VSS 30 Gas Cooktop with 5 Sealed Burners – Stainless Steel http://ping.fm/9YTen

Bosch Axxis Series : WAS20160UC 24 Front-Load Washer http://ping.fm/NIUTN

LTF Supurr-Flex® Lint Trap Kit Reviews http://ping.fm/JtL8y

LaCie Hard Disk 1TB USB 2.0 External Hard Drive designed by Neil Poulton 301304U http://ping.fm/NOt28

Canon EOS 50D 15.1MP Digital SLR Camera (Body Only) http://ping.fm/mqaNJ

Master Appliance UT-100SiK Ultratorch Self Igniting Heat Tool with Metal Storage Case http://ping.fm/a9DQs

Canon EOS 6.3MP Digital Rebel Camera with 18-55mm Lens http://ping.fm/TGPXI

Western Digital 2 TB Caviar Green SATA II Intellipower 64 MB Cache Bulk/OEM Desktop Hard Drive – WD20EARS Reviews http://ping.fm/YfkTp

GE Step by Step Refrigerator & Freezer Repair Manual Reviews http://ping.fm/7JC2b

LG WM3987HW 27 Front Load Washer/Dryer Combo, 4.2 cu. ft. Ultra Capacity – White http://ping.fm/4FPmu

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Google Analytics Benchmarking Newsletter

Google Analytics Benchmarking Newsletter 2011, Volume 1, July 2011

1. Introduction Welcome to the first volume of the Analytics Benchmarking Newsletter! This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter. You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavored to make all of the metrics here statistically significant. The date range of comparison for this newsletter is from November 1, 2010 - February 1, 2011. Comparison is done with data from November 1, 2009 - February 1, 2010. Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are not reported. To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter. 2. Site Metrics Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate. 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference Pages/Visit 4.9 4.5 -0.4 Bounce Rate 48.2% 47.0% -1.2% Avg Time on Site 5:49 5:23 -0:26 2.1 Breakdown by Geography Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago. Country Pages / Visit Bounce Rate Avg Time on Site United States 4.7 (-0.1) 42.5% (-6.1%) 6:06 (-0:10) United Kingdom 4.9 (-0.3) 41.5% (+0.2%) 5:38 (-0.27) France 4.4 (-0.4) 49.7% (+1.4%) 4:40 (-0:08) Brazil 4.1 (-0.1) 47.8% (-2.9%) 5:20 (+0:03) China 4.1 (-0.1) 58.2% (+1.0%) 3:46 (+0:37) Japan 3.9 (-0.1) 48.6% (-9.0%) 3:47 (-2:59) For bounce rate, the distribution by country is plotted below: The distribution above is annotated with some countries -- which seem to indicate a story of leisure and stage of economic development. For a related metric: average time on site, the distribution by country is plotted below: The type of countries annotated in the average time on site graph above seem to be in reverse order as those in the bounce rate distribution. 2.2 Breakdown by Traffic Sources Traffic sources below are identified by how the "source" and "medium""" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to. Traffic Sources Pages / Visit Bounce Rate Avg Time on Site Direct 4.0 (-0.5) 47.2% (-4.0%) 5:21 (-0:07) Referral 5.0 (+0.1) 43.1% (-1.1%) 6:36 (-1:48) Organic Search 4.9 (-0.1) 47.9% (-1.1%) 4:43 (+0:06) CPC Search 5.6 (+0.0) 41.4 (-1.7%) 3:57(+0:07) 2.4 Conversion Rate Distribution Many marketers' favorite metric is conversion rate. Here is the worldwide distribution of Google Analytics "goal conversion rate" by country. Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate? Note that for some states with few population, the statistical significance of the conversion metric comes into doubt. 3. Traffic Sources Traffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to. % Visits from Sources 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference Direct 36.5% 36.8% +0.3% Referral 21.0% 19.4% -1.6% Search Engines 27.0% 28.0% +1.0% Other 15.5% 15.8% +0.3% 4. Operating Systems Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers. % Visits from OS 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference Windows 89.9% 84.8% -5.1% Macintosh 4.5% 5.2% +0.7% Linux 0.6% 0.7% +0.1% Other 5% 9.3% +4.3% 5. Comments This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com. Happy analyzing, Google Analytics Team

Email preferences: You have received this message as part of the Benchmarking feature in Google Analytics. To stop receiving the Benchmarking report, you can turn off Anonymous data sharing in Google Analytics account settings. Google Inc. Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 1600 Amphitheatre Parkway Mountain View, CA 94043